Love Beauty & Planet: Nurturing Relationships with 150 KOLs

Love Beauty and Planet

Get to Know the Brand

Love Beauty and Planet is a local body care brand that has three flagship product: Coconut Water Mimosa Flower Body Wash, Murumuru Butter & Rose Shampoo, and Argan Oil & Lavender Shampoo.

Love Beauty and Planet’s products are created from lavender, ylang-ylang, and vetiver known which are natural ingredients. With two main missions of enhancing body beauty and making a positive impact on the earth, Love Beauty and Planet collaborated with 150 influencers to make it happen.

LEMON X Love Beauty and Planet

As an Influencer Platform, LEMON’s priority is to ensure our influencers have a strong connection with their followers and the brand they promote.

We also need to be ensured the campaign launched by Love Beauty and Planet with LEMON creates engagement with influencers.

And it turns out, Love Beauty and Planet’s products from Love Beauty become trending topics in internal KOL groups. If their audiences are not in the internal group, then why do they talk about products in internal groups even with no followers knowing?

love beauty and planet marketing
love beauty and planet marketing

The answer is that they really love the product!

The quality of Love Beauty and Planet’s products shows real results that make influencers as cooperation partners also love their products and use them daily.

Love Beauty and Planet’s excellence in realizing its mission is evident in its 100% recycled bottle packaging, as well as its vegan-certified body wash, which is free from dyes and parabens.

The result

Through the campaign launched, LEMON sought to deepen relationships with the followers of the influencers involved in the campaign to reach 1.3 million impressions.

That’s a high number with the total achieved getting 663,000 views more than 35% of industry benchmarks, and 300,000 engagement more than 40% above the industry benchmark.

Learning

Having good product quality is the main thing to consider before deciding to launch a campaign. Love Beauty and Planet received many positive comments on its products through the content posted by all influencers.

By understanding the excellence and quality of the products, Love Beauty and Planet is the top choice of influencers for their body care. Attachment can be created through this kind of rapport which has an impact on the success of the campaign.

The high views and engagement obtained by Love Beauty and Planet are proof that the success of the campaign is influenced by the strong relationship between the influencer and the brand and its followers. Interested in making influencer marketing like Love Beauty and Planet but don’t know where to start?

Register your brand on the LEMON Influencer Platform to connect with thousands of the best influencers by clicking the banner below!

Collaborated with 270 KOLs Cleora Beauty Successfully Raises Awareness as #1JagonyaExfoliation

Get to Know the Brand

Cleora Beauty is skincare brand local that has four superior products, namely 3 Minute Exfo Gel, Intensive Glow Mask, Aquablue Jelly Booster, and Deep Hydrating Essence. One of Cleora Beauty’s most known products is the 3 Minute Exfo Gel as a exfoliating gel, with AHA, BHA, PHA for quick exfoliation in 3 minutes.

Campaign Objective

Cleora Beauty is on a mission to become the number-one brand in the skincare market skincare specializing in exfoliating products. To succeed in this mission, Cleora Beauty collaborated with LEMON Influencers, a total of 270 KOLs consisting of 70 macro and 200 nano-micro influencers simultaneously in the #1JagonyaEksfoliasi campaign.

With a total of 270 KOLs, LEMON Influencers introduced Cleora Beauty as an exfoliating product, focusing on content on TikTok. Each KOL uses a content storytelling strategy, which reflects their persona as an influencer, by inserting Cleora Beauty products as the skincare of choice before and after activities.

Content Result

  • KOL Macro TkTok
@rizman_kla

Karena bebek aku bertelur lagi, aku harus exfoliasi juga 🥰 #minivlog #adayinmylife#mancing #mancingmania

♬ suara asli – Rizman_kla – Rizman_kla
Top views & likes
@anesperes_official

eksfoliasi itu penting, jangan disepelein. cerah, halus, glowing

♬ RUNAWAY – KAYDEN
Top Shares
  • KOL Nano Micro TikTok
@mettykurniadewi22

Yang punya masalah wajah sama kaya aku gini, Yuk lah, mulai rajin exfoliasi wajah kita.. “Checkout sekarang juga di Tiktokshop nya @cleorabeauty.id ” ❤ #exfoliasi #exfoliatinggel #cleoraecfoliatinggel #3MinutesExfoliatingGel #xyzbca #fyp #viral #fypage #flks #trending

♬ Love Story – Official Sound Studio
Top Reach & View
@kinsey.yow

3 Minutes Exfoliating Gel dari @cleorabeauty.id yg dapat membantu mengangkat sel kulit mati kalian😱 ampuh bgt di aku setelah makenya rutinn gurlss!!✨ #cleorabeauty #cleoraexfogel #page404

♬ suara asli – nabil🖤 – nabil🖤
Top Like
@panggilaja266

Rajin skincare an tapi wajah tetap kusam dan komedoan. Ternyata itu akibat dari ga pernah ekspoliasi kulit wajah loh. Untung ketemu sama 3 minutes expoliating gel. Ampuh banget untuk menghempaskan sel kulit mati di wajah aku. #cleorabeauty #cleoraexfogel

♬ Begitu syulit intan lembata – Intan Lembata bunting
Top Comment
@megadry_

Cleora : 3 Minutes Exfoliating Gel by @cleorabeauty.id Checkout sekarang juga di Tiktokshop nya Cleora!🤍 #glowup #exfoliate #fyp

♬ Get You – Official Sound Studio
Top Saved

Campaign Results

  • KOL MEGA TIKTOK TOP PERFORMERS
Cost per ViewCost per Miles
Rp836Rp836,000
  • MICRO KOL TOP 4 BEST INSIGHT
Cost per ViewsCost per ReachCost per Miles
Rp1,546Rp1,850IDR1,546,000

Learning

  • Through the #1JagonyaEksfoliasi campaign, Cleora Beauty gives KOLs the freedom to be creative with their own characteristics. Creativity that is highlighted through storytelling by involving Cleora Beauty’s unique selling points, successfully increases awareness through high total views and excels as a mainstay exfoliating skincare product.
  • The influencer’s content was shared 6,880 times, increasing the reach and awareness of Cleora Beauty to an audience beyond the followers of the collaborating influencer.
  • Cleora Beauty still needs more exposure to continue its mission as #1JagonyaEksfoliasi, so consistent promotion with KOLs can maintain the brand’s existence brand.

Interested in creating a cool campaign like Cleora Beauty but don’t know where to start? Register your brand on the LEMON Influencer Platform to connect with thousands of the best influencers by clicking the banner below!

5 Benefits of Online Reviews for Businesses

Online reviews are a crucial element in online commerce. This is where online reviews come into play to make sure that customers are aware of your product’s advantages. This was, of course, before the internet became widely used and convenient, even in the palm of your hand.

By relying on delivery services that are most noticeable now, the creation of cyberspace altered our patterns and habits. In addition to being simple, there is no effort required. No traffic tolls, no lines. Are we, however, willing to part with our cash to purchase or utilize services of questionable quality?

Online reviews are important in this day and age to make sure that customers are aware of your product’s benefits outside of those highlighted in your marketing effort. Online reviews are crucial for your company because of this.

In this essay, LEMON will go into greater detail about its other applications.

Online Reviews Make Products Stand Out

Photo by Henry Perks from Unsplash

In 2021, there were 9.9 million online retailers on Tokopedia, and there are many more on other e-commerce sites. This demonstrates how tough the competition is in the online business. The difficulty of not knowing if a product is of excellent quality persists despite the ease with which consumers can switch between shopping locations due to the abundance of retailers representing a variety of industries and business sizes.
Businesses can fill the gap through online review. Online review are endorsements provided by customers who have used your product. for potential customers to investigate whether the things you offer are what they are looking for. Buyers will be more interested in you if you have numerous positive ratings and positive reviews.

Source of Information for Product and Service Development

Online reviews can also be utilized to enhance the quality of goods and services, thanks to the truthful feedback given by customers. You get feedback and recommendations straight from the audience you’re trying to reach, making it easier to comprehend that market. Although they are occasionally inescapable, negative review evaluations can really work to your advantage. Products with a mix of positive and negative reviews won’t affect your average score as long as your product receives a constant stream of favorable evaluations. Customer comments can also help enhance product quality.

Additionally, you might infer from consumer trends which of the available goods or services are the most popular ones.

Build Consumer Trust

Photo by Austin Distel from Unsplash

Selling and price warfare are only a small part of a business. Businesses must earn the trust of their customers. The amount of consumer confidence can be more easily determined the better the online reviews are. The majority of customers read online reviews before making a purchase.

A greater quantity of online reviews may encourage customers to purchase your product. Customers can be persistently and proactively encouraged to talk about their experiences with your items. The more reviews you have, the more credible you look to consumers.

Help Boost Your Online Business

Online reviews can affect the SEO or search engine optimization of your business. You can use it to increase the chances of your product appearing on the top page of search engines. Online reviews play an important part in your company’s SEO strategy by raising the chances that your product will rank highly on Google. It is very important to be able to increase your product sales.

Increase Sales

Consumer product reviews, like advertising, can persuade potential customers to buy your goods. One long written review about how satisfied consumers are with your product will influence the decisions of other buyers, especially if the person writing it is a famous person such as an influencer or celebrity. This will give prestige to your brand and business.

Well, it’s time for you to maximize the function of online reviews for your business. There will be many benefits that you can get by optimizing online reviews.

The good thing is that LEMON is available and can help your online store be optimized. It’s very easy, you can register your brand by clicking the banner below.

To expand your business, let's set up a free influencer marketing account today with LEMON Influencer Platform

Social Proof is a powerful marketing strategy for businesses

When talking about marketing, we all know that there are surely a bunch of ways to do it. And marketing is always related to psychology. As a brand you have to figure out what consumers need and what benefits you can offer. The goal is to please both parties, and social proof is an effective way to increase potential customers’ trust.

A survey revealed that about 68% of consumers are more likely to use a product or service, after reading a positive review. Commonly referred to as online review .

Not limited to review, social proof can also be present in several other ways in marketing strategies. Check out more details, because LEMON will review more deeply through this article.

Campaign creator from Unsplash

Social proof, what is it?

Social proof is a type of psychological effect where people have a tendency to copy the actions of others. In the marketing world, this technique is effective in increasing consumer trust in the products we offer.

Social proof can take many forms such as reviews, ratings, testimonials, case studies, and more.

1. Testimonials and Reviews

One of the easiest types of social proof is reviews and testimonials. In reviews, potential customers will be more trusting and more interested in your product. Especially if the review comes from a famous person, it is trustworthy. There are many benefits and uses of online reviews for business.

For example, when customers are given two choices of the same product with different numbers and quality of reviews. It will greatly influence the buyer’s decisions if the store has more good reviews rather than the one that has nothing.

2. Milestone

In social proof, milestones arealso very important for your business. You can showcase how many people become your customer through it. This information is the evidence for buyers to reflect on your product quality.

3. Influencer Marketing

Influencer marketing is a good way to do marketing strategy social proof. Influencers People with a large number of followers on Instagram and TikTok will be able to quickly gain their followers’ trust. Because they have a loyal following, even nano, and micro influencers are beneficial to your business.

When social media users see their favorite influencers buying and using a product or service, they will be more interested and trusting in the product. Not simply can increase your accessibility, but influencers can also reach an audience that could become your target market.

Influencer marketing no longer has to be done in-house; there are numerous influencer marketing agencies that can assist you. When selecting an influencer marketing agency, you must ensure that you select the best agency for your company.

Collaboration

social proof is
Photo by Microsoft on Unsplash

Collaborations and partnerships are one way to get social proof of your brand . Customers will trust your brand more if they notice it partnering with other businesses or well-known influencers.

The way to get social proof for your business is:

It’s time for you to employ social proof if you already have at least one of the four categories. Here’s how to start generating social proof

  1. Ask

Actively ask consumers if they are happy with the products you offer, and ask for honest reviews so that you can receive more feedback to improve the quality of your business. That’s a small step towards social proof.

  1. Make a Press Release

Any big launches coming up? Make a press release and invite the media to get wider publicity.

  1. Work with Influencers

As mentioned earlier, influencer marketing is very good for getting social proof, because it will involve influencers who already have a lot of followers on their social media accounts. The good news is that LEMON is here to help connect you with the right influencers to market your products.
So that’s the business marketing strategy with social proof to increase your brand sales. Execute the tips above by starting a campaign by registering your brand on LEMON.

To expand your business, let's set up a free influencer marketing account today with LEMON Influencer Platform

Jacquelle x Disney: Hasilkan 190K Reach untuk Memperkenalkan Produk Baru

jacquelle-study-case

Influencer Marketing masih menjadi pilihan para brand dan marketer untuk membantu tingkatkan traffic ke sosial media. Melalui artikel ini, lihat bagaimana LEMON Influencer campaign membantu Jacquelle ketika berkolaborasi dengan Disney. Menjadikan Jacquelle sebagai brand makeup lokal pertama yang bekerjasama dengan Disney.

Objective

Jacquelle adalah perusahaan perawatan wajah dan makeup lokal. Tahun 2021, Jacquelle melakukan kolaborasi dengan brand animasi Amerika Serikat Disney, menjadikan brand ini brand lokal skincare pertama yang bekerjasama dengan Disney.

Di dalam campaign influencer marketing nya Jacquelle menargetkan market 18 tahun ke atas bersama 70 Nano – Micro Influencer

Problem

Meningkatkan awareness untuk peluncuran produk hasil kolaborasi antara Jacquelle dan Disney

Hasil

LEMOM berhasil memberikan peningkatan dalam segi pengenalan produk dengan menggunakan platform sosial media Instagram da TikTok. Penggunaan nano dan micro influencer ini dapat meningkatkan kepercayaan konsumen, dimana saat ini konsumen lebih percaya dengan influencer dengan followers kecil, dibandingkan followers dengan jumlah besar untuk membeli produk.

@Thisisameylia

Jacquelle berhasil menjadikan 70 nano dan micro influencer Instagram untuk memperkuat perkenalan produknya dengan menjangkau 197.192 reach dengan total followers 1.749.978 followers, engagement rate 3,13% di dalam campaign #DareToGlow

Kombinasi dengan TikTok

Untuk memperkuat campaign #DareToGlow ini, Jacquelle juga memperluas jangkauan dengan menggunakan influencer TikTok.

@audreyfannyau

Jatuh cinta bgt sama warna-warnanyaa😩💖 @jacquelle_official #DareToGlow

♬ ONLY – LeeHi

Hasilnya, dengan menggunakan 30 micro influencer di TikTok, Jacquelle mendapatkan Total Views 37,616 atau average views masing-masing influencer 1,253 views! Serta total followers 1.472.476 atau average followers per influencers 49K followers.

Penasaran dengan kisah sukses client lainnya? Kunjungi studi kasus lainnya di halaman case study.

Paid Endorsement vs Influencer Gifting: Which One is Best For Business?

paid endorsements are

Influencer gifting and paid promote endorsements are strategies that often cross the minds of business owner to stay in the digital competition.

However, many of them haven’t clearly defined goals in influencer marketing activities. In fact, the meaning of each strategy is still somewhat ambiguous for some people.

Today, LEMON will explain the two different influencer marketing strategies paid promotion or endorsement and influencer gifting. These two partnerships offer different rewards. Before discussing further, let’s equate the perception of what endorsement is.

What is Endorsement?

Paid promote endorsement is giving rewards to influencers who have a high number of followers

Paid endorsement is giving a reward to an influencer who has a high number of followers in the form of a fee according to the influencer’s rate card. This fee is a reward for promotional content on their social media.

Why do you pay them? Wider campaign reach, larger influencer audience, and creating potential in both sales and ROI are strong reasons for paid endorsements.

Are Paid Endorsements Effective?

Paid to promote endorsement is a fairly effective way for those of you who have a large enough budget, endorsement often called paid promote invites Macro and Mega influencers to work together. And offer you hundreds of thousands of reach in one promotion. High exposure is a trade-off between the fees you pay and the results you get.

Macro and Mega influencers also have professional experience in creating unique promotional content. Of course, this is the value and the reason why paid endorsements are very effective. You don’t have to worry about the quality of the created content!

@tamaradai_

Reply to @aestheticgrlswag LEVIS X POKéMON HERE WE GO!I mix & match the collection with my own items.For more collection www.levi.co.id #fyp #pokemon

♬ Pokemon – TV Theme Players

What is Influencer Gifting?

influencer gifting and paid promote endorsement are strategies to promote products with different rewards

Influencer gifting is giving free products or services to influencers. Instead, these influencers will promote it through social media. Nano and Micro influencers are very interested in working in this way.

These two types of influencers are also very happy to contribute to the growth and development of a brand.

Nano and micro influencers also still have fewer followers, so this influencer gifting can also be their way to build a career as a celebgram.

Is Influencer Gifting Effective?

Influencer gifting is suitable for those of you who want to promote products but with a less budget. Paid promotion or endorsement is quite expensive and difficult to access for pioneering brands. With influencer gifting, all brands can endorse as needed.

Influencer gifting is effective not only because of budget, here are some other factors:

  • Nano and micro influencers are no less fantastic at reaching new audiences. They are known more optimally cause they have one specific topic so that you can choose influencers that are suitable for your niche.
  • Content generated by nano and micro influencers can also be used as UGC or user-generated-content. This content is one way to build awareness on social media.
  • Nano and micro influencers typically have higher engagement rates, stronger relationships, and bonds with their followers.

Paid Endorsement and Influencer Gifting. Which One Should You Choose for Business?

When to Use Paid Endorsements?When to Use Influencer Gifting?
You want to focus on exposureYou want guaranteed content
Want to increase sales and conversionsGenerate user-generated-content
Already have a list of influencers you want to collaborate withIf your influencer marketing budget allocation is low

Final Thoughts

It can be concluded from these two strategies, each has its own advantages. Back again to what goals you want to achieve in influencer marketing. If you are still unsure which one is right for you, consult your business with our team. LEMON provides the right solution according to your needs.

LEMON influencer platform, influencer gifting and endorsement that's easier for you

How to Calculate Influencer Marketing ROI

how to calculate influencer marketing roi

Influencer ROI – Influencer marketing is not a one-night stand. This strategy is not just posting with influencers who have a lot of followers and then just leaving it behind.

Calculating or analyzing the effect of influencer marketing for each of your campaign objectives is very essentials. This is to find out if you are working with the right influencers, quality content, or your product is in high demand.

Through this article, LEMON will explain how to calculate return on investment for each campaign you run.

Please note that ROI is calculated based on the goals you set.

First of all, identify what is return on investment in influencer marketing.

What is Return on Investment in Influencer Marketing?

Return on investment or ROI is a ratio that shows the results of all assets used in the company.

ROI in influencer marketing is used to calculate the results obtained from the investment costs incurred to pursue a goal.

For example, if you use 10 nano influencers through the self-service of LEMON Gifting package at a cost of 10 Million IDR, From this campaign You sold 100 items for150K IDR/pcs.

Then your ROI is:

ROI=(Investment income-investment cost)/Investment Cost x 100%

ROI=(15 million-10 million)/Rp10 millionx100%= 50%

However, ROI is not only limited to results in the form of money or profits.

ROI in influencer marketing is adjusted based on the goals you want to achieve.

how to calculate influencer roi

Things to Prepare Before Calculating Influencer ROI

Goals

Again goals. Of course, to carry out a strategy, the first thing you need to determine its goals. If you have set the goal, then you will design the right strategy and run it.

The Right Influencers

Invite the right influencers to reach the end goal together. Adjust it to your niche, your engagement rate, to research in advance how the program collaborated on the previous campaign.

Content

Content is king. The key to any successful strategy.

It’s not just about popularity or the number of followers, influencers must have interesting content. Because influencers are the bridge between your audience and your brand.

However, influencers have been proven to have their own uniqueness in attracting, entertaining, and engaging with the audience. So it is highly recommended to give influencers the opportunity to express creativity in creating your content.

How to Calculate Influencer Marketing ROI

Track Pixel

In an offline store, you might use store traffic analysis calculations. Observing the number of customers who come, compiling store layouts, to calculating how many of them are converted into consumers.

However, in today’s digital era, you have difficulty manually counting the number of people who visit the store. This is why it’s important to use pixels to track the activity happening on your website.

Pixel or commonly referred to as a pixel tag is an HTML code snippet that will capture the activity that occurs when a user enters your website or opens your email.

With this pixel, you can measure the effectiveness of the influencer marketing you are running on the number of your website visitors.
How to calculate influencer marketing ROI based on website metrics is the total number of sessions or users divided by the total number of conversions.

how to calculate roi with tracking pixel

Promo Code

Another way to calculate influencer marketing ROI is with a promo code that you mix with your influencer. For example, if you partner with a mega or macro influencer, you will provide a promo code such as [ Influencer name ]x[ brand ].

That way you can calculate how many audiences used the promo code after the campaign ran.

Influencer ROI from Affiliate Link

Affiliate marketing is the process by which the promoter will promote the product of the seller. One way to do influencer marketing is with affiliate links. The way to calculate influencer marketing ROI is to pay a celebrity for every sale that occurs through the affiliate link.

Calculating Influencer ROI from Engagement per Cost

How to calculate influencer ROI based on how many engagements the celebgram generates for your brand. The lower the cost per engagement, the greater the ROI obtained.

Engagement is calculated based on the comments generated, hashtag participation, etc.

How to calculate influencer marketing ROI with EPC is the cost of the influencer divided by the number of engagements.

how to calculate influencer roi with engagement

Conclusion

Calculating influencer marketing ROI is the final step in running a campaign. Keep in mind that, in achieving success there are several steps that need to be taken.

  • Set goals that are easy to achieve
  • Determine the strategy as a step to achieve these goals
  • Establish the right metrics according to the strategy, and
  • Calculating ROI

Through this article, you have understood how to calculate influencer marketing ROI. If you are interested in running a campaign, discuss your needs with our team for FREE!

influencer insight report 2021, to help you choose the right influencers

What is Influencer Whitelisting and How it Works

whitelisting influencers are

Influencer whitelisting is not a new technique, but it still doesn’t sound familiar in Indonesia.

Instagram whitelisting is a new intersection between these two worlds of organic and paid media. This technique collects more data than regular advertising.

Curious about what influencer whitelisting is? Read on.

What is Influencer Whitelisting?

what is influencer whitelisting
Photo by Carro

Influencer whitelisting is a paid advertising process that is done directly on the influencer‘s social media account.

Thi Influencer whitelisting is a symbiotic mutualism strategy. There are advantages for each party. Both brands and influencers.

The reason is, paid to advertise What you as a brand do on the influencer‘s social media account can target the entire audience of followers. Even target audiences who are “similar” to them. Starting from the interest to the habits of the user.

Meanwhile, the advantage that influencers get is that they can develop a wider audience.

Sounds challenging and interesting, right?

How Influencer Whitelisting Works

how whitelisting influencer marketing techniques work
Photo by Christina @ wocintechchat.com

The way influencer whitelisting works is to give brands access to paid ads control via Facebook Ads Manager.

Not only Facebook, but the brand can also do the same thing on TikTok and Youtube.

Although it sounds like a golden opportunity and very interesting, this technique is still rarely used in Indonesia. Because it is better for influencers and brands to first understand the meaning of this marketing technique and the applicable provisions.

Because giving access to personal accounts is something that sounds “doubtful” of security.

High trust must be built before doing this marketing technique. So, without trust and good relationships, influencer whitelisting will not succeed.

Both parties must feel safe to enter this type of partnership.

Therefore, you must become more skilled in establishing a good relationship with KOL so that they are more confident to participate in the influencer whitelisting.

Terms in Influencer Whitelisting

Paid Social Media

Paid social media is PPC or paid per click advertising to target a specific audience.

Advertisements that you normally do use Facebook Ads Manager in running your campaigns. The difference is the content used and the account used belongs to the influencer.

Instagram Branded Content Tool

When influencers collaborate with brands on Instagram, the branded content tool grant permission for both parties to manage the upload.

If KOL agrees to run an influencer whitelisting campaign, then the campaign will be carried out through the Facebook Ads Manager.

Facebook Ads Manager To Manage Content

Facebook Ads Manager is a service from Facebook for you to run ads. When KOL agree to do whitelisting, they give you access to manage ads and accounts.

Influencer Whitelisting Ad Permission

Advertising permissions or whitelisting refers to the individual or organization responsible for creating, targeting, and posting advertisements. In influencer whitelisting agreements, the influencer usually gives you permission.

whitelisting influencer marketing technique is
Image via Facebook

For the integrity of the brand-influencer relationship, both parties must fully understand what is meant by granting a license and consult an attorney regarding the details of the contract. Instead, each party abuses the agreement.

Dark Posts Influencer Whitelisting

On social media, dark posts are sponsored posts published in the news feed/explore targeted audience. The post that you are going to advertise will not appear on the personal account of the influencer that you are using.

Lookalike Audience

influencer whitelisting marketing techniques target a lookalike audience
Photo by unsplash.com

Influencer whitelisting itself aims to target a similar or similar audience to the organic audience that the influencer has.

UGC (user-generated-content)

Both influencer social posts and paid social ads can generate UGC, or engagement in the form of comments, shares, high-value posts, reviews, etc.

Technically, an influencer‘s post is UGC, even if you’re working with an influencer for a campaign.

ROAS ( Return on Ad Spend)

how to calculate influencer marketing roi
Photo by Unsplash.com

ROAS is a term that refers to the ROI of paid digital advertising. Profit on advertising can be measured by the revenue earned. Digital marketing often refers to ROAS when incorporating influencer content into a whitelisting strategy.

Right to Use Content Forever

The legal phrase “forever” usually means “indefinitely.” In an influencer whitelisting agreement, you may claim the “right to use the content forever,” meaning you want to own the rights to some of the influencer‘s content even after the campaign ends.

While the phrase “forever” is common and generally accepted in influencer whitelisting agreements, influencer attorneys or business managers should ensure as much specificity as possible.

What are the Benefits of Influencer Whitelisting?

The advantages of the whitelisting influencer marketing technique are
Photo by @officestock

As LEMON discussed above, influencer whitelisting has advantages for both parties. What are the advantages?

Benefits for Brands

In the digital world, your pain point is how to create interesting content.

Influencer content offers engaging audience engagement. By signing an influencer whitelisting agreement, you can lower their overall ad spend while increasing results. Other benefits of whitelisting are:

  • Better choice of content
  • More audience segmentation data
  • Deeper relationships with top-performing influencers
  • Increase authentic engagement from consumers
  • Greater potential for positive UGC across multiple social channels

Benefits for Influencers

To date, most of the published benefits of influencer whitelisting seem to benefit the marketer or advertiser. However, that assumption is far from accurate.

Influencers stand to get a substantial boost in engagement and follower count after successful content whitelisting. In addition, influencers enjoy:

  • More creative freedom on social posts in the future (as most brands recycle old posts)
  • Higher compensation per campaign
  • Deeper connection with favorite brands
  • Wider insight into their audience

Challenges Faced

The challenge of the whitelisting influencer marketing technique is
Photo by @olav_ahrens

Lots of advantages don’t mean no challenges. Influencer whitelisting can be successful if you and the influencer have an agreement.

Influencer Whitelisting Challenges that Brands Face

Without a complete contract with an influencer, you run the risk of violating copyright laws when running an influencer whitelisting campaign. Thus, among the main challenges for you when choosing influencers are:

  • Select willing influencers and approve their account being managed by your side
  • Gaining permission to influencer ad accounts
  • Maintaining influencer relationships on an ongoing basis

Whitelisting Challenges that Influencers Face

Often, influencers struggle to give you this level of control in whitelisting settings. That’s not to say that most influencers are against this strategy. In contrast, an influencer‘s social posts are privately owned, and contracts in whitelisting waive some of those ownership rights.

Thus, among the challenges of influencer whitelisting are:

  • Improved contract guidelines with specificity for which posting brands own advertising rights
  • Build autonomy as an influencer while maintaining whitelisted relationships
  • Paid advertising license transition to brand or agency
  • Ensure that whitelist agreements do not negatively impact relationships with other brands

Tips for Running Influencer Whitelisting

When it comes to best practices allowed by influencers, sustainability should be a major concern. Neither party should try to take advantage of the other. Having said that, here are some tips to ensure the success of your influencer whitelisting campaign:

Build Trust

You and KOL must earn and demand trust from one another. This does not mean that each side should believe blindly. On the other hand, gaining trust often looks like each party remains reliable and offers clear guidelines/suggestions for more effective cooperation.

Communicate

Communication is important. Communicate what you need. And the influencer should also communicate what he can’t or wants to do.

Written Contract:

The legality of content rights and influencer contracts is critical to ongoing collaboration.

Make a written and complete agreement so that there are no misunderstandings and naughty elements who abuse this cooperation.

Track Results

When investing resources into any marketing approach, your team must set goals and measure results. In many ways, influencer whitelisting allows you to track more revenue because the PPC platform automatically calculates ROAS for you.

Conclusion Influencer Whitelisting Marketing Techniques

The most important advantage of influencer whitelisting is that it unlocks higher ROI. You can also increase the effect of influencer marketing to be more attractive and impactful than the usual strategy.

If you are looking for influencer marketing techniques that are new and different from the others, maybe you can consider this influencer whitelisting marketing technique.

What do you think? Would you like to work with this technique?

Are you looking for nano-micro influencers for your campaigns? Consult your brand with the FREE LEMON campaign advisor!