Collaborated with 270 KOLs Cleora Beauty Successfully Raises Awareness as #1JagonyaExfoliation

November 30, 2022

With a mission to become the leading exfoliating skincare product, Cleora Beauty launched the #1JagonyaEksfoliasi campaign which generated 3,498,309 views on TikTok!

Get to Know the Brand

Cleora Beauty is skincare brand local that has four superior products, namely 3 Minute Exfo Gel, Intensive Glow Mask, Aquablue Jelly Booster, and Deep Hydrating Essence. One of Cleora Beauty’s most known products is the 3 Minute Exfo Gel as a exfoliating gel, with AHA, BHA, PHA for quick exfoliation in 3 minutes.

Campaign Objective

Cleora Beauty is on a mission to become the number-one brand in the skincare market skincare specializing in exfoliating products. To succeed in this mission, Cleora Beauty collaborated with LEMON Influencers, a total of 270 KOLs consisting of 70 macro and 200 nano-micro influencers simultaneously in the #1JagonyaEksfoliasi campaign.

With a total of 270 KOLs, LEMON Influencers introduced Cleora Beauty as an exfoliating product, focusing on content on TikTok. Each KOL uses a content storytelling strategy, which reflects their persona as an influencer, by inserting Cleora Beauty products as the skincare of choice before and after activities.

Content Result

KOL Macro TkTok

@rizman_kla
Karena bebek aku bertelur lagi, aku harus exfoliasi juga 🥰 #minivlog #adayinmylife #mancing #mancingmania
♬ suara asli – Rizman_kla – Rizman_kla

Top views & likes

@anesperes_official
eksfoliasi itu penting, jangan disepelein. cerah, halus, glowing
♬ RUNAWAY – KAYDEN

Top Shares

KOL Nano Micro TikTok

https://www.tiktok.com/@mettykurniadewi22/video/7152834039580265754?_r=1&_t=8XORMTYmzru&is_from_webapp=v1&item_id=7152834039580265754

Top Reach & View

@kinsey.yow
3 Minutes Exfoliating Gel dari @cleorabeauty.id yg dapat membantu mengangkat sel kulit mati kalian😱 ampuh bgt di aku setelah makenya rutinn gurlss!!✨ #cleorabeauty #cleoraexfogel #page404
♬ suara asli – nabil🖤 – hi.nabil

Top Like

@panggilaja266
Rajin skincare an tapi wajah tetap kusam dan komedoan. Ternyata itu akibat dari ga pernah ekspoliasi kulit wajah loh. Untung ketemu sama 3 minutes expoliating gel. Ampuh banget untuk menghempaskan sel kulit mati di wajah aku. #cleorabeauty #cleoraexfogel
♬ Begitu syulit intan lembata – Intan Lembata

Top Comment

https://www.tiktok.com/@megadry_/video/7163989060158065946?_r=1&_t=8XOQZGzQIb3&is_from_webapp=v1&item_id=7163989060158065946

Top Saved

Campaign Results

KOL MEGA TIKTOK TOP PERFORMERS

Cost per View	Cost per Miles
Rp836	Rp836,000

MICRO KOL TOP 4 BEST INSIGHT

Cost per Views	Cost per Reach	Cost per Miles
Rp1,546	Rp1,850	IDR1,546,000

Learning

Through the #1JagonyaEksfoliasi campaign, Cleora Beauty gives KOLs the freedom to be creative with their own characteristics. Creativity that is highlighted through storytelling by involving Cleora Beauty’s unique selling points, successfully increases awareness through high total views and excels as a mainstay exfoliating skincare product.
The influencer’s content was shared 6,880 times, increasing the reach and awareness of Cleora Beauty to an audience beyond the followers of the collaborating influencer.
Cleora Beauty still needs more exposure to continue its mission as #1JagonyaEksfoliasi, so consistent promotion with KOLs can maintain the brand’s existence brand.

Interested in creating a cool campaign like Cleora Beauty but don’t know where to start? Register your brand on the LEMON Influencer Platform to connect with thousands of the best influencers by clicking the banner below!