Tips n Trick | Lemon - Indonesia Influencer Platform

13 January 202313 January 2023

Viral Marketing: The Best Strategy for Your Business

Making a business viral and more recognizable than competitors is the main goal of all marketers. As one of the marketing strategies, increasing brand awareness is the top strategy for marketers before being able to attract audiences.

However, because increasing brand awareness is an organic marketing strategy that needs a long way to go.

This is the reason why businesses see viral marketing as a good way to ride to achieve awareness in a one-night ultimate strategy. In addition, a viral marketing strategy can also increase brand awareness and sales.

What is viral marketing strategy?

Viral marketing is a promotional style that relies on the audience, to generate product or service messages through the presentation of content.

Content can be considered viral when it has reached a point where it is shared by the public at large, not limited to its target audience. It helps your brand message be delivered to almost everyone on social media.

The goal of any viral marketing is to create content that has a high likelihood of being shared and served, by social media users with high networking potential.

The spread of a virus is usually pictured as viral marketing. This simple approach can help create a lot of positive impact during a launch or brand campaign. This helps gain better visibility, exposure, and traffic to generate increased sales revenue.

A viral marketing campaign relies on social channels, or audiences, to distribute content rather than a paid advertising model. Although there are upfront costs to create and produce content.

If the content is shared by a popular social media personality or influencer, it can “go viral”, resulting in thousands or even millions of views, shares, and other types of engagement.

The faster and more frequently content is shared, the more likely it is to go viral and get the attention of a large audience.

Benefits of Viral Marketing

Making a campaign go viral is not as simple as it seems. But if you do it right, your business will benefit massively. Let’s discuss the benefits of viral marketing:

Cost-Effective

One of the best parts of viral marketing is that your audience does most of the work for you by sharing, commenting, and reposting the content.

Your brand doesn’t need to invest in a big budget for advertising or media space.

Their own personal relationships (friends, family, and followers) will be exposed to your content and create awareness. This can help build the brand perception and trust in a brand.

Increase brand awareness

Viral content will usually be shared from one audience to at least two others in their network, and the pattern continues.

When people share your content, you have a higher chance of being recognized. Audiences who share, like, and repost your brand‘s content with their networks are considered unpaid brand representatives.

A viral marketing strategy allows your content to create a personal or emotional connection with your audience.

Viral content can help showcase your brand‘s image more broadly, which can help define your brand‘s edge in a competitive market.

More Authentic and Genuine

Some types of promotions can seem pushy, with the risk of disrupting the audience’s experience on social media rather than attracting leads. However, in viral marketing, it is the audience that makes the decision to participate in sharing the content of your brand .

One of the advantages of viral marketing is that it is able to mobilize audiences to have the initiative to share content from your brand.

Without being asked, they will share the content and can indirectly play an important role in expanding your brand‘s reach.

No need to ask the audience or people to do something. Those who will reshare or create their own content and contribute to the campaign because they like it.

Tips for Utilize Viral Marketing

To put together a successful viral marketing campaign, brands should:

Know Your Audience

Understanding what the audience cares about. Audiences will be more likely to share something related to their interests.

So brands need to involve emotions in the content, to attract sympathy and interest from the audience.

Engage Audience Emotions

Audiences are most likely to share content associated with positive emotions, such as joy and admiration. Audiences are less likely to share things that display sadness.

But that doesn’t mean that every piece of content has to be uplifting. The power of emotion is the key factor, audiences can feel the social attachment of content through conveying concern about important social issues.

Make Content Easy to Share

If your marketing content is on social media, don’t overwhelm readers with overly long texts. Keep the message easy to understand. Video content should be short and make sure it doesn’t violate any community rules.

If the content is posted on a company website, use code or plugins to allow people to post the information directly to their social media profiles.

Case Study: MIXUE

“Don’t let anything empty or it becomes a Mixue outlet”

Who isn’t familiar with this ice cream brand from China? Mixue’s success in opening many branches in Indonesia has resulted in various memes spreading across social media as viral marketing.

Mixue is a company from Zhengzhou, China, that sells everything from ice cream to bubble tea. Mixue has amazed the world with its rapid expansion across Indonesia.

The phenomenon of Mixue expansion that caused a stir on social media is inseparable from the quality of Mixue products sold at relatively low prices. The products are sold at prices ranging from IDR 8,000 to IDR 22,000. This is the main reason why Mixue is thriving its products are affordable to Indonesian consumers.

Viral Marketing Mix

The massive expansion of Mixue outlets across Indonesia has captured the attention of Mixue consumers, especially on social media.

The massively spread of Mixue outlets in Indonesia has led to creative ideas. Some creators think Mixue is similar to Kelp Shake in the Spongebob animated series. This makes Mixue more recognizable and widespread through creativity and audience interaction without involving any brand push.

@mikessgamings
Mixue sekarang #fyp #fypシ #mixue #mixueindonesia #mixueicecream
♬ suara asli – Mike – Mike

Mixue’s puppet mascot and Bingcheng Theme Song also captured the audience’s attention, popularizing Mixue as a low-priced ice cream brand with a solid community network.

@mcchltec
#mixue #mixueindonesia #fyp
♬ suara asli – Mixue CBD Cengkareng – Mixue CBD Cengkareng

Indirectly, Mixue has engaged the audience with cheerful and fun emotions, because their brand can be considered “meme friendly” as well as the quality of their products that can be reached by various groups.

So with Mixue’s marketing strategy of opening many outlets, it became one of the examples of viral marketing in Indonesia that was able to increase audience engagement in promoting the brand authentically.

@stevenwang27
NO DEBAT, ini variant Teh terenal Mixue. Kalian udah pernah belum? #mixue #mixueindonesia #teavariant #thebesttea
♬ About Damn Time – Lizzo

@mixue.pdpinang
Paling gemes jadi tukang parkir sih 🥹 #mixueindonesia #mixue #mixuepondokpinang #mixuepdpinang #fypシ #foryou #tiktoktainment
♬ Dj Terompet Pemersatu Bangsa – PAMOKHOL ID

Conclusion

There are various aspects to making a brand go viral, both for content and campaigns. Viral marketing promises high ROI but the process is not simple.

The results of viral marketing will look sweet when we are able to recognize the audience well. Like the proverb “don’t know thus don’t like” the same applies to brand and audience relationships, in order to generate long-lasting engagement.

So, it’s best to lower the expectation of getting high sales revenue if we haven’t recognized the audience in marketing activities.

To achieve the best results from viral marketing, engaging influencers is the right choice. Influencers have a wide range of target audiences with active engagement that can be customized to the brand‘s needs.

Register your brand now and increase the chance of expanding your business reach from competitors through the banner below!

1 December 20221 December 2022

Do These 3 Social Media Strategies to Grow Your Business

Thanks to social media allow us to connect and engage potential customers wherever they are. LinkedIn, Twitter, Youtube, Facebook, Instagram, and even new platforms like TikTok. Behind all the interesting content to engage audiences, there is a strong social media strategy for businesses to thrive.

Social media will continue to be an important strategy every year. Companies must continue to find ways to get closer to potential customers.

Here are 3 social media marketing strategies that can be done easily:

Create Quality Content

The social media marketing strategy is to create quality content. Your business will be considered highly credible if it provides quality content. Content that invites your potential customers to improve their own skills. Don’t be afraid to provide additional value to potential customers just because you’re afraid that they can do it themselves without your help.

Understand the Features of the Social Media Platform Used

Each social media platform has its own goals and interests in serving its users. Twitter, for example, aims to engage people in conversation through tweets. If Twitter is currently the platform you use for social media marketing, then create content that can provoke your audience to have a conversation with your business.

Another example is TikTok, which aims to be a platform that makes it easy for audiences to view products through interesting content and do shopping in one place. If TikTok is the focus of your business then utilize the features that have been provided.

If your business utilizes the features provided by the social media platform, you are helping the platform to pursue what they want to achieve. So your business will also be helped by the platform to grow.

User Generated Content

Engage with people who already like your product. Ask them to create testimonials about your products and business. If you are a new business that doesn’t have customers yet, you can give a PR package or free product to some people so they can try it first.

If they like your product or service, they will be happy to give testimonials about you.

On the LEMON Influencer Platform, you can reach thousands of influencers to create user-generated-contentfor your social media strategy. You can upload that content back into your social media. Register your brand now through the banner below.

30 November 202230 November 2022

In-House vs Agency: Which One to Choose?

Recently, a report stated that 68% of global brands in Southeast Asia increased their marketing budget for influencer marketing. And they started working with 11-100 influencers in a single campaign.

Of course, this makes other brands will continue to adapt to these new trends to stay competitive. Influencer marketing does have excellent potential, from driving brand reputation, and strengthening brand communities, to sales. So it’s no secret that brands are competing to work with influencers. However, for those who have never run a campaign with hundreds of KOLs or even never at all, how to get started?

First of all, you have to decide whether to outsource or utilize your existing in-house team. Of course, each of the options above has its own pros and cons, in-house vs agency.

Here are some things you need to consider before choosing the right one for you.

Things to Consider When Choosing an Influencer Marketing Strategy

Man-power

This goes back to the number of members we have, but the resources in question are not just man-power. Is the team size capable of managing influencer marketing from end-to-end? Or maybe you need to add more team members to share the workload. Take a look at your resources before going on too many campaigns .

Man-hours

The lengthy process of influencer marketing from sourcing, negotiating, managing, and vetting content before uploading to social media is time-consuming. Although this goes back to how big and many campaigns are run, it’s also a good idea to pay attention to the man-hours that will be spent on one marketing campaign. At least to ascertain whether the team will be overwhelmed or not.

If the above two things are taken into consideration, then you should have an idea of which option to choose, in-house vs agency influencer marketing.

Check out some of the advantages and disadvantages of each option below.

In-House Influencer Marketing

Pros of Managing Campaigns with In-House

Building relationships from scratch and managing existing relationships with influencers
Sharpen the team’s skills in handling influencer marketing
Thorough knowledge of what consumers like guarantees that every campaign is in line with the company’s goals.
Your brand can know every step of the campaign
Access to data owned directly by brands helps you run your next campaigns
No budget limitations and can allocate directly to influencers without additional costs
Draining resources and efforts in executing influencer marketing through manual means

Tips: Find the Right Tools to Support Influencer Marketing

Set up a free account today with LEMON Influencer Platform.

If you decide to go with an in-house team, make sure the brand is equipped with time-saving tools to make the campaign more efficient.

Through the LEMON Influencer Platform, you have access to over 45,000 nano and micro influencers, and other features to manage your campaigns.

Influencer Marketing with Agency

Tips to run influencer marketing inhouse or agency — Photo by Volodymyr Hryshchenko on Unsplash

Pros of Managing Campaigns with an Agency

Mastering the field and able to solve the problems faced
Your brand can focus on other work
Already have close relationships with influencers

Disadvantages of Managing Campaigns with an Agency

Additional spending on campaign management costs

Tip: Negotiate How Much Control You Want to Have

It is reasonable that you might be worried about giving up all control over your campaign .

With these few considerations, you’ll know which strategy works best for you. Whatever the choice, you must have big goals for your influencer marketing campaign and LEMON Influencer is here to help! This is what you can expect from an influencer marketing platform:

Lower cost
Full control over the entire process
Ability to continuously monitor and improve content for better quality
Ability to discover, compare and contact thousands of influencers in one place

Learn more about how LEMON Influencer Platform supports your influencer marketing from selecting, managing, and analyzing dashboards all in one platform.

25 November 202225 November 2022

Know How Dunkin’ Donuts’ Influencer Marketing Succeed

Influencer marketing has become a marketing trend this year. Brands have used it to build their engagement with the audience, and to grow and increase sales traffic. While influencer marketing campaigns offer an impressive Return On Investment (ROI), you may be concerned that your campaigns aren’t getting the most bang for your buck. Like any other marketing strategy, influencer marketing is not a one-night strategy. However, if you collaborate with the right influencers, the chances of success for your brand‘s campaign will be sky-high.

Dunkin’ Donuts is one example of a brand that has successfully maximized its influencer marketing strategy. In one of their campaigns, Dunkin’ Donuts wanted to create a buzz for their new espresso product category. Dunkin’ Donuts used Instagram nano-influencers to launch the #sippingisbelieving campaign. The campaign seems realistic and relevant to a wide range of audience demographics, something that may be difficult for a very popular celebrity or influencer to replicate. Since Instagram nano-influencers and micro-influencers are cheaper to reach, it gives Dunkin’ Donuts the opportunity to achieve higher ROI as a parameter of influencer marketing success.

However, it doesn’t stop there. Throughout 2020-2021, Dunkin Donuts conducted a campaign in collaboration with TikTok superstar Charli D’Amelio. The collaboration paid off big for Dunkin’ Donuts, as well as a huge success for a brand trying to reach a new audience. The collaboration between Dunkin’ Donuts and Charli D’Amelio is an example of successful influencer marketing. Let’s understand the process from collaboration, results, and what we can learn from Dunkin’ Donuts’ successful campaign.

Influencer-Brand Collaboration

Charli D’Amelio is the biggest superstar on TikTok. She is the most followed content creator on TikTok, with over 140 million followers, the majority of whom are Gen-Z. With a large platform and an audience size larger than the demographics of most countries, Charli D’Amelio is a mega-influencer who has the power to increase sales and improve branding for any company. Charli D’Amelio has also expressed her love for Dunkin’ Donuts in her content, without any official binding partnership.

Dunkin’ Donuts is a highly successful coffee and donut supply chain company. However, they compete with Starbucks to dominate the younger audience. Starbucks has consistently managed to stay trendy on social media, with flagship campaigns such as secret menu tips. Dunkin needs to find a way to match Starbucks’ appeal with social media users.

Dunkin’ Donuts decided to launch a partnership with D’Amelio. They made a drink called Charli, one of the menu items that D’Amelio says is her favorite. Customers can order a Charli drink at any Dunkin Donuts store. They also launched a “Charli x Dunkin'” contest, where fans had to share photos or videos that recreate iconic Charli and Dunkin’ moments. The winners will meet D’Amelio via video conference.

Dunkin Donuts also finally released a second drink and merchandise. This collaboration was heavily promoted by D’Amelio and Dunkin Donuts on their social accounts. That action helps spread information to millions of people around the world, as influencer marketing succeeds.

Results

The campaign was significantly successful as a result. Charli was able to sell hundreds of thousands of cups in the first five days of its launch. There was also a 57% increase in Dunkin’ Donuts app downloads, which the brand is trying to maximize. Dunkin’ broke its record for daily users of its app on the day “The Charli” product was released. An overall sales increase of 20% for cold drinks on the day they were released, and a 45% increase the following day.

Photo by **Geoff Weiss** on **Tube Filter**

The campaign was a huge success for Dunkin’. The campaign drove huge sales and helped them reach a targeted audience. D’Amelio, who was 17 years old when the partnership began, has cultivated a following with younger average age. This helps Dunkin’ reach out to middle school-aged children and teenagers. The strategy also drove traffic to Dunkin’ social media accounts and helped Dunkin’ to grow its brand as a result of the success of the influencer marketing strategy influencer marketing.

What Can Be Learned from This

There are several takeaways from the success of this collaboration. This collaboration shows the power that influencers can have if used correctly. D’Amelio has a large following and fits the demographic that Dunkin’ wants to reach. D’Amelio also has a built-in love for the brand, making the partnership more authentic. Influencer matching is a very important start to a successful influencer marketing campaign.

Photo by **Rachel Murray** on **Getty Images**

Another key point is how collaboration with influencers can help brands. Dunkin’ created a product standard on D’Amelio, and shared it on their social media, then started a contest based on Charli’s product campaign. Basically, Dunkin’ does all forms of collaboration using many different methods to make it work. Dunkin’ Donuts’ focued influencer marketing efforts resulted in a huge following. Dunkin’ has more than 3 million TikTok followers. While Starbuck’s and McDonalds, its main competitors, have 1.7 and 1.9 million followers respectively.

While not all brands are able to collaborate with influencers as big as D’Amelio, there are still important takeaways from this campaign. This collaboration demonstrates the importance of a good fit in choosing influencers, and how a well-executed influencer marketing strategy can make a big difference to a business.

Partnering with an influencer marketing platform can help boost engagement results for your brand’s social media. LEMON Influencer Platform is able to answer the needs of influencers that are suitable for your brand campaign, with thousands of influencers who have joined us. Start your campaign by clicking the banner below.

9 November 20229 November 2022

Get to Know 5 Elements of Influencer Scope of Work for a Successful Marketing Campaign + Free Template

A digital marketing campaign won’t work effectively if the influencer ‘s scope of work is not clear enough. When it comes to the benefits of influencer marketing, one of them is to build and maintain a brand reputation, right?

Therefore, providing a strategy and brief instructions before the campaign starts is crucial. This time, LEMON Influencer Platform will discuss this further. It starts with the scope of work.

First, get to know what a sow or scope of work is.

What is Scope of Work?

Sow or Scope of work means an instruction that contains a cooperation agreement. The things that influencers should do during the campaign are fully explained in the sow. The scope of work is important because it is the foundation of a project.

While influencer marketing requires honest and authentic reviews, full instructions are still needed, especially to avoid taking things out of context.

To that end, there are five elements of a scope of work and an example of a brief for influencers cooperation that you should know before running a campaign. Let’s discuss the first point, the timeline.

Timeline

Timeline of how long the campaign period is and the specific dates it will start and finish. This agreement is useful to avoid influencers uploading material at inappropriate times.

If you use the services of LEMON Influencer Platform, there are several types of timelines that you will encounter, for example:

When your campaign is opened to the public, there will be a deadline required for influencers to apply to join.
Influencer selection process according to the given criteria. This process can be done by yourself or with the help of the LEMON team.
Once all desired Influencer is selected to join, the content creation process begins and awaits your approval. Is the content appropriate? However, if you trust the influencer ‘s expertise in content creation, this process can be skipped.

After determining the timeline, next, give the influencer a mood board.

Download FREE Influencer Marketing Brief and SOW Template

Mood Board

A mood board or commonly called areference/inspiration board is a collection of images for influencers to reference when creating content. Although brands work with influencers, good and decent content is expected for public consumption. Thus, the mood board becomes one of the elements of the influencer’s scope of work.

For example, the reference depends on what product will be campaigned. Generally, brands reference makeup looks, photo styles, or interesting photo angles .

Deliverables

This influencer’s scope of work is a form of campaign output. It depends on what platform is being used. For example, LEMON Influencer Platform provides a scope of work of 1 x Instagram Post and 1 x Instagram Story for each influencer in each campaign.

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what is a sow influencer — Photo by Nabilahrdz’s Instagram

Task Instruction

Similar to a mood board, only in writing. Brands can add instructions for sample caption sentences, before and after photos, insert links in the swipe up feature and even the hashtags used. This scope of work should be tailored to the objectives of your campaign .

Finally, the most important part is the Dos and Don’ts.

Dos and Don’ts

A short agreement takes the form of bullet points that summarize the influencer’s dos and don’ts. In short, dos and dont’ s are described as special requests from brands to influencers. After all, brands have different rules and cultures . Therefore, influencers are expected to follow the regulations listed.

So, I’ve explained that influencer marketing also has a cooperation agreement in the form of a scope of work, you know. To summarize, provide clear information on what the influencer should do during the campaign. The article above is an example of sow endorsement to run influencer marketing. Download FREE Influencer Marketing Brief and SOW Template

Want to run an influencer marketing campaign in an easier way? Or need more influencers but are tired of asking for rate cards? Let the LEMON Influencer Platform help you to run a successful campaign with no worries!

Try LEMON Influencer Platfotm for free!

2 September 20222 September 2022

5 Benefits of Online Reviews for Businesses

Online reviews are a crucial element in online commerce. This is where online reviews come into play to make sure that customers are aware of your product’s advantages. This was, of course, before the internet became widely used and convenient, even in the palm of your hand.

By relying on delivery services that are most noticeable now, the creation of cyberspace altered our patterns and habits. In addition to being simple, there is no effort required. No traffic tolls, no lines. Are we, however, willing to part with our cash to purchase or utilize services of questionable quality?

Online reviews are important in this day and age to make sure that customers are aware of your product’s benefits outside of those highlighted in your marketing effort. Online reviews are crucial for your company because of this.

In this essay, LEMON will go into greater detail about its other applications.

Online Reviews Make Products Stand Out

In 2021, there were 9.9 million online retailers on Tokopedia, and there are many more on other e-commerce sites. This demonstrates how tough the competition is in the online business. The difficulty of not knowing if a product is of excellent quality persists despite the ease with which consumers can switch between shopping locations due to the abundance of retailers representing a variety of industries and business sizes.
Businesses can fill the gap through online review. Online review are endorsements provided by customers who have used your product. for potential customers to investigate whether the things you offer are what they are looking for. Buyers will be more interested in you if you have numerous positive ratings and positive reviews.

Source of Information for Product and Service Development

Online reviews can also be utilized to enhance the quality of goods and services, thanks to the truthful feedback given by customers. You get feedback and recommendations straight from the audience you’re trying to reach, making it easier to comprehend that market. Although they are occasionally inescapable, negative review evaluations can really work to your advantage. Products with a mix of positive and negative reviews won’t affect your average score as long as your product receives a constant stream of favorable evaluations. Customer comments can also help enhance product quality.

Additionally, you might infer from consumer trends which of the available goods or services are the most popular ones.

Build Consumer Trust

Selling and price warfare are only a small part of a business. Businesses must earn the trust of their customers. The amount of consumer confidence can be more easily determined the better the online reviews are. The majority of customers read online reviews before making a purchase.

A greater quantity of online reviews may encourage customers to purchase your product. Customers can be persistently and proactively encouraged to talk about their experiences with your items. The more reviews you have, the more credible you look to consumers.

Help Boost Your Online Business

Online reviews can affect the SEO or search engine optimization of your business. You can use it to increase the chances of your product appearing on the top page of search engines. Online reviews play an important part in your company’s SEO strategy by raising the chances that your product will rank highly on Google. It is very important to be able to increase your product sales.

Increase Sales

Consumer product reviews, like advertising, can persuade potential customers to buy your goods. One long written review about how satisfied consumers are with your product will influence the decisions of other buyers, especially if the person writing it is a famous person such as an influencer or celebrity. This will give prestige to your brand and business.

Well, it’s time for you to maximize the function of online reviews for your business. There will be many benefits that you can get by optimizing online reviews.

The good thing is that LEMON is available and can help your online store be optimized. It’s very easy, you can register your brand by clicking the banner below.

To expand your business, let's set up a free influencer marketing account today with LEMON Influencer Platform

2 September 20222 September 2022

Social Proof is a powerful marketing strategy for businesses

When talking about marketing, we all know that there are surely a bunch of ways to do it. And marketing is always related to psychology. As a brand you have to figure out what consumers need and what benefits you can offer. The goal is to please both parties, and social proof is an effective way to increase potential customers’ trust.

A survey revealed that about 68% of consumers are more likely to use a product or service, after reading a positive review. Commonly referred to as online review .

Not limited to review, social proof can also be present in several other ways in marketing strategies. Check out more details, because LEMON will review more deeply through this article.

Social proof, what is it?

Social proof is a type of psychological effect where people have a tendency to copy the actions of others. In the marketing world, this technique is effective in increasing consumer trust in the products we offer.

Social proof can take many forms such as reviews, ratings, testimonials, case studies, and more.

1. Testimonials and Reviews

One of the easiest types of social proof is reviews and testimonials. In reviews, potential customers will be more trusting and more interested in your product. Especially if the review comes from a famous person, it is trustworthy. There are many benefits and uses of online reviews for business.

For example, when customers are given two choices of the same product with different numbers and quality of reviews. It will greatly influence the buyer’s decisions if the store has more good reviews rather than the one that has nothing.

2. Milestone

In social proof, milestones arealso very important for your business. You can showcase how many people become your customer through it. This information is the evidence for buyers to reflect on your product quality.

3. Influencer Marketing

Influencer marketing is a good way to do marketing strategy social proof. Influencers People with a large number of followers on Instagram and TikTok will be able to quickly gain their followers’ trust. Because they have a loyal following, even nano, and micro influencers are beneficial to your business.

When social media users see their favorite influencers buying and using a product or service, they will be more interested and trusting in the product. Not simply can increase your accessibility, but influencers can also reach an audience that could become your target market.

Influencer marketing no longer has to be done in-house; there are numerous influencer marketing agencies that can assist you. When selecting an influencer marketing agency, you must ensure that you select the best agency for your company.

Collaboration

social proof is — *Photo by Microsoft on Unsplash*

Collaborations and partnerships are one way to get social proof of your brand . Customers will trust your brand more if they notice it partnering with other businesses or well-known influencers.

The way to get social proof for your business is:

It’s time for you to employ social proof if you already have at least one of the four categories. Here’s how to start generating social proof

Actively ask consumers if they are happy with the products you offer, and ask for honest reviews so that you can receive more feedback to improve the quality of your business. That’s a small step towards social proof.

Make a Press Release

Any big launches coming up? Make a press release and invite the media to get wider publicity.

Work with Influencers

As mentioned earlier, influencer marketing is very good for getting social proof, because it will involve influencers who already have a lot of followers on their social media accounts. The good news is that LEMON is here to help connect you with the right influencers to market your products.
So that’s the business marketing strategy with social proof to increase your brand sales. Execute the tips above by starting a campaign by registering your brand on LEMON.

8 August 20228 August 2022

TikTok Affiliate Program: The Most Wanted Marketing Strategy

TikTok affiliate program is a strategy with a LOT of benefits for businesses and we have also written a general understanding of it. affiliate marketing in general. In summary, the way affiliate marketing works involves individuals called affiliates promoting and selling your products to earn a commission. This gives affiliates extra money from sales without having to create their products.

TikTok Affiliate Marketing Program — Photo by micheile dot com on Unsplash

Affiliate marketing programs use a unique link for each affiliate as a means of tracking the results of their efforts. Thanks to the link, you can tell who made the consumer buy through the link and, in return, you pay the affiliates a percentage of the money customer has spent.

Affiliate marketing is successful if it has a sizable and relevant audience. Most often done on social media, blogs, podcasts, or streaming videos. And right now, at least for the younger generation, TikTok influencers are the best affiliates in this program.

Why Affiliate Marketing on TikTok?

TikTok is already the fastest-growing social media platform in the world with more than a billion monthly users. one billion active users per month.

Initially, TikTok may be known as an entertaining social media with trends in dancing, acting challenges, makeup, and other things that encourage the creativity of users. But as it turns out, TikTok has even MORE benefits.

Affiliate marketing programs simultaneously became very popular and made a strong combination with TikTok affiliate marketing.

If you want to build customer trust and loyalty, gain new customers, and increase awareness, TikTok affiliate marketing is an ideal way. Interacting with brands in a fun way is favored by these social media users. Since digital mobile marketing is so effective, affiliate marketing can take advantage of the diverse demographics on TikTok to reach new audiences.

Can you imagine how powerful the above benefits would be if run with influencers? But why should you include influencers as an additional affiliate marketing strategy?

Why Include Influencers in Affiliate Programs?

What platforms are right for influencer endorsements

Influencer and affiliate marketing programs are overlapping strategies that involve brand advocates to promote a product or service. Here are some of the top reasons why you should include influencers in your affiliate program.

Marketing Channels that Already Have a Community

Influencers build their social media from scratch to have a trusting following. So if you place a product directly on an influencer’s account, your brand is right in front of the targeted audience.

Recommendation as Power of Influence

Recommendations are powerful enough to influence others, and it’s a daily routine for influencers. Eight out of 10 consumers purchase a product after seeing a recommendation from a KOL.

How to Choose Influencers for Affiliate Marketing?

create a free account for influencer marketing in the new normal era

This growing industry provides excellent opportunities for affiliate marketing, so there’s no better time to start looking to partner with influencers. Here’s how you can get started.

Find influencers that fit your niche

Influencers can be social media personalities, industry experts, thought leaders, trendsetters, and niche bloggers. They can range from large-scale celebrity influencers with millions of followers to micro-influencers with niche audiences.

Unless you plan to partner with a celebrity-level influencer, it’s best to find an influencer who fits your brand and shares the same target audience.

Harness the Power of Micro-Influencers

While most large-scale influencers such as macro and mega influencers are unlikely to participate in the pay-for-performance model, micro influencers are more open to this type of compensation, making them ideal affiliates for your program.

An easier way to find micro influencers is with LEMON. You can recruit hundreds of micro influencers to promote your products. LEMON has 40,000++ micro influencers registered and ready to help your campaign. You just have to create customized campaigns with your brilliant idea.

Thumbnail by Dylan Gillis on Unsplash

1 August 20221 August 2022

Micro Influencers: Collaboration with Everyday People

Micro influencer is a term that is often heard, but some people don’t understand what it means. In this article, LEMON would like to introduce you to what a micro influencer is.

What is a Micro Influencer?

Micro influencers are ordinary people that have more followers than normal people, but fewer than celebrities. It is called micro kol which means it has 10,000 – 100,000 followers.

Many people have an understanding that micro influencers promote products based on expertise and interest. According to LEMON, micro-influencers are those who are not experts in their field but have a very high interest in a particular topic.

Benefits of Brands Working with Micro Influencers

The advantages of working with micro influencers are:

Engagement

If reach is your main focus in creating a campaign, micro influencers may not be the ones who crossed your mind. However, when interaction is one of your goals, micro influencer is a perfect choice who will earn those advantages. Namely, likes, comments, and shares.

Micro kol may have more frequent and genuine interactions with the audience, as most are friends or acquaintances. Or maybe they all have the same interests.

Engagement can also be used as a measurement tool ROI of influencer marketing.

calculating the ROI of micro influencers is by engagement

Deliver Better Results

In fact, with a better amount of engagement comes better results. By your audience interacting with the content they upload, it shows that they are interested in you.

Relevance

Nowadays, consumers want recommendations, not product placements or paid endorsement.

As mentioned above, followers of micro influencers are friends, relatives or family. Even long before venturing into the world of contemporaries, they had already started recommending things to each other.

Just like you, and your friends.

Competitive Rate Card

When it comes to competitive cost, nano and micro influencers are the winners. As a business owner and marketer, LEMON is sure you have a cost calculation that must be allocated to various things.

Let’s say quarterly budget is enough to use 1 or 2 mega influencers in 1 post. However, the total cost can also be used for 10-100 micro influencers.

So, spread your net further, and get a wider reach with better engagement across different audiences.

How to Find Micro Influencers?

If you are interested in finding micro influencers for promotion, you have 2 options:

Set aside a few hours in some days for social media scrolling. Search for hashtags that align with your brand niche.

Or…

An easier way to find micro influencers is with LEMON. You can recruit hundreds of nano influencers to promote your products. LEMON has 40,000++ micro influencers registered and ready to help your campaign .

You just have to create customized campaigns with your brilliant idea.

So, whether you choose to work with a well-known influencer or an up-and-coming micro influencer, you are guaranteed to still get great results and much better outcomes than other traditional methods.

As those trusted for recommendations within their community, micro influencers are a great way for even small businesses to connect with ordinary people and promote products on various social media channels.

Influencers of all sizes continue to be an important part of many brands and if you haven’t already, you should consider doing so immediately for the growth of your business and brand.

Create Your Campaign Now

13 July 202213 July 2022

A Complete Guide for Brands: How to Work with Influencers

Bekerjasama dengan influencer tidak mudah, terlebih di tengah pandemic ini karena brand Anda bukan satu-satunya brand yang dipegang oleh influencer. Bagaimana cara kerja dengan influencer dengan tepat? Bagaimana cara membuat brief yang sesuai?

Di dalam panduan lengkap ini, kami akan menjabarkan hal-hal penting yang perlu brand ketahui ketika bekerjasama dengan influencer sampe membina hubungan baik dengan influencer.

Cara Kerja dengan Influencer #1: Cara Mencari Rate Card Influencer yang Sesuai Budget

Seorang influencer, akan selalu menyesuaikan rate card mereka dengan jumlah followers mereka, kebutuhan pasar, dan sesulit apa lingkup kerja yang diperlukan.

Cara paling tradisional untuk mencari rate card influencer adalah dengan mengirim DM ke akun Instagram mereka satu persatu. Jika Anda ingin bekerjasama dengan influencer TikTok, Anda membutuhkan langkah extra yaitu mengetahui akun IG mereka untuk bisa DM mereka atau email mereka.

Ada satu Langkah mudah untuk mendapatkan rate card yang sesuai dengan brand Anda. Menggunakan agensi. Di LEMON Influencer, rate card yang Anda dapatkan adalah harga flat dan tidak terpengaruhi oleh seberapa banyak brand yang dipegang oleh influencer saat ini. Anda bisa mendapatkan:

30 Influencer dalam waktu singkat
Lingkup kerja berupa 1 IG Post dan 1 IG Story
Jumlah followers dan Engagement Rate secara transparan
Menyesuaikan dengan target market brand Anda

Jika Anda tidak yakin untuk memulai dari mana, dan ingin mengetahui bagaimana cara kerja LEMON, Anda bisa mencoba untuk membuat kampanye brand Anda GRATIS .

Cara Kerja dengan Influencer #2: Buat Brief dengan Selengkap-Lengkapnya

Waktu Anda sangat berharga, jangan buang-buang buang waktu untuk bolak balik revisi karena “look influencer Anda tidak sesuai dengan brand” atau “postingan influencer tidak sesuai dengan bayangan Anda”. Untuk itu sangat penting untuk mencantumkan media brief, karena hal ini tidak hanya mempermudah kerja Anda namun juga menghemat waktu Anda menjadi lebih efisien. Pastikan brief Anda memiliki

Lingkup kerja yang jelas
Tanggal posting
Produk apa yang dikirimkan
Konsep post foto
Guideline caption
Do’s and Don’t’s
Product knowledge

Cara Bekerjasama dengan Influencer #3: Mulai Diskusikan untuk Label Paid Promote

Jika Anda menginginkan transparansi yang jelas dari setiap konten yang di post oleh influencer Anda, maka label paid promotion akan sangat membantu Anda. Label paid promote adalah fitur dari Instagram yang memperbolehkan influencer untuk tag brand yang sudah memiliki badge official.

Jika Anda adalah brand UMKM yang baru, fitur ini mungkin belum tersedia. Namun jangan khawatir, Anda tetap akan bisa mendapatkan report dari influencer yang bersangkutan setelah campaign berjalan.

Cara Kerja dengan Influencer #4: Negosiasi dengan Influencer

Di dalam bisnis, negosiasi adalah bagian penting untuk keberlangsungan brand. Terkadang influencer memberikan rate card yang lebih tinggi dari budget marketing Anda dan Anda ingin rate card yang lebih rendah lagi.

Terkadang, influencer memiliki beberapa fleksibilitas untuk bisa menentukan rate card dan kadang juga tidak. Bagaimana pun caranya, untuk menjaga profesionalitas dan nama baik brand, jelaskan kebutuhan lingkup kerja yang Anda inginkan dari influencer dan relevansi influencer tersebut dengan target market Anda.

Tip #1: Jangan memberikan janji manis akan bekerjasama dengan influencer tersebut di lain waktu, jika influencer memberikan harga murah saat ini, apabila Anda sendiri masih belum tahu apakah memang akan menggunakan lagi jasa influencer tersebut

Beberapa agensi juga memberikan beberapa rate card berupa paket untuk memudahkan brand dalam bekerja sama dengan puluhan atau ratusan influencer sekaligus.

Tip #2: Jika Anda masih bingung berapa rate card yang bisa menjadi benchmark Anda, silahkan klik rate card dari LEMON Influencer Platform berikut ini yang bisa memudahkan Anda bekerja dengan 20.000+ influencer.

Cara Kerja dengan Influencer #5: Ketahui Influencer Scam

Sayangnya, influencer dan content creator terkadang memiliki beberapa followers palsu untuk bisa menaikkan rate mereka. Berikut adalah beberapa tips mudah dan cepat untuk meminimalisir influencer scam.

Tip 1: Cek followers mereka manual

Saat ini Instagram memperbolehkan siapapun untuk membuka followers kita dengan mudah selama profil public. Cek apakah ada banyak akun dengan profil tanpa foto atau nama-nama dengan username yang tidak lazim contoh: @331100effendy @34567artika.bot

Tip 2: Perhatikan Engagement Rate mereka

Jika followers dengan followers: 500.000 Followers namun likes pada postingan mereka hanya 15 likes. Tentunya ini mencurigakan, ditambah hal ini sangat merusak engagement rate mereka. Anda pasti ingin postingan tentang brand Anda memiliki banyak likes dan comment bukan.

Tip 3: Cek comment postingan mereka tentang brand yang pernah di-endorse

Apakah komennya positif atau negative? Tentunya Anda tidak ingin bekerjasama dengan influencer yang setelah dikirim produk namun malah menghilang tidak jelas rimbanya, bukan? Baca dengan seksama apakah ada hate comment

Tip 4: Hindari Influencer yang bad mouthing Brand yang Pernah Bekerjasama dengan Mereka

Betul sharing is caring, namun badmouthing dengan brand yang pernah bekerjasama secara professional dengan mereka dan memanfaatkan akun Instagram mereka it is a big no no. Permasalahan kerja sebaiknya dibicarakan dibalik layar dan tidak di atas panggung.

Tip 5: Untuk langkah aman, gunakan 3rd Party (Agensi)

Jika Anda takut harus mengalami kejadian yang merugikan perusahaan dan brand Anda, Langkah paling aman adalah dengan menggunakan agensi. Karena Agensi mengetahui dengan jelas influencer mana yang memiliki attitude yang bagus dan track record yang jelas. Ingin tahu lebih lengkap mengenai informasi influencer, silahkan konsultasi dengan client specialist LEMON Influencer platform.

Cara Kerja dengan Influencer #6: Jaga Hubungan Baik

Setelah Anda memulai Brand partnership Anda dengan influencer, jangan langsung menghilang begitu saja. Bina hubungan baik dengan influencer Anda, karena mereka bisa menjadi perpanjangan antara Brand ke followers mereka. Make sure mereka happy bekerjasama dengan kita dan kita juga happy bekerjasama dengan mereka. Karena review jujur dari mereka akan membuka peluang kita lebih dekat lagi ke kesuksesan goal penjualan.

Sebagian besar followers influencer mengetahui influencer mana yang sering endorse mana yang tidak, untuk itu penting untuk menjaga kepercayaan dan transparansi dengan target market Anda. Mikro dan nano influencer bisa membuka peluang bisnis Anda lebih besar lagi di tahun 2021 dengan harga rate card yang lebih terjangkau dan kejujuran review mereka.

Ditambah, fitur Instagram Shopping diprediksi akan diluncurkan oleh Instagram di Indonesia dalam waktu dekat, sehingga followers mereka bisa beli produk Anda dari influencer dengan mudah.

Download panduan yang lebih lengkap lagi untuk bekerjasama dengan influencer di Ebook yang dirangkum oleh tim riset LEMON Influencer Platform di sini.