Get to Know the Brand
Essentia is a local skincare brand that uses a combination of spices and science to create effective skincare that is safe for the skin.
Campaign Objective
Massage products and essential oils are Essentia’s most recognized products. Due to the un-heard of product that Essentia has, 45 LEMON influencers helped Essentia to introduce their face and body care products to the public.
Content Result
Campaign Results
| Cost per Reach | Cost per Engagement | Cost per Miles |
| Rp 297 | IDR 430 | IDR 297,000 |
Learning
- In this campaign, Essentia asked influencers to emphasize the background of their brand. Audiences were also informed about the unique selling points that strongly and clearly articulated Essentia’s vision and mission in providing benefits to potential customers. This allows Essentia to stand out from the competition.
- The influencer’s content was also shared 1,846 times, extending Essentia’s reach to audiences beyond the followers of the collaborating influencer.
- Essentia needs more promotional exposure with KOLs consistently to increase and maintain its presence.
Want to create a campaign like Essentia but don’t know where to start? Sign up your brand to the LEMON Influencer Platform via the banner below and get free tips and consultations with the LEMON team.
