TikTok affiliate program is a strategy with a LOT of benefits for businesses and we have also written a general understanding of it. affiliate marketing in general. In summary, the way affiliate marketing works involves individuals called affiliates promoting and selling your products to earn a commission. This gives affiliates extra money from sales without having to create their products.
Affiliate marketing programs use a unique link for each affiliate as a means of tracking the results of their efforts. Thanks to the link, you can tell who made the consumer buy through the link and, in return, you pay the affiliates a percentage of the money customer has spent.
Affiliate marketing is successful if it has a sizable and relevant audience. Most often done on social media, blogs, podcasts, or streaming videos. And right now, at least for the younger generation, TikTok influencers are the best affiliates in this program.
Why Affiliate Marketing on TikTok?
TikTok is already the fastest-growing social media platform in the world with more than a billion monthly users. one billion active users per month.
Initially, TikTok may be known as an entertaining social media with trends in dancing, acting challenges, makeup, and other things that encourage the creativity of users. But as it turns out, TikTok has even MORE benefits.
Affiliate marketing programs simultaneously became very popular and made a strong combination with TikTok affiliate marketing.
If you want to build customer trust and loyalty, gain new customers, and increase awareness, TikTok affiliate marketing is an ideal way. Interacting with brands in a fun way is favored by these social media users. Since digital mobile marketing is so effective, affiliate marketing can take advantage of the diverse demographics on TikTok to reach new audiences.
Can you imagine how powerful the above benefits would be if run with influencers? But why should you include influencers as an additional affiliate marketing strategy?
Why Include Influencers in Affiliate Programs?
Influencer and affiliate marketing programs are overlapping strategies that involve brand advocates to promote a product or service. Here are some of the top reasons why you should include influencers in your affiliate program.
Marketing Channels that Already Have a Community
Influencers build their social media from scratch to have a trusting following. So if you place a product directly on an influencer’s account, your brand is right in front of the targeted audience.
Recommendation as Power of Influence
Recommendations are powerful enough to influence others, and it’s a daily routine for influencers. Eight out of 10 consumers purchase a product after seeing a recommendation from a KOL.
How to Choose Influencers for Affiliate Marketing?
This growing industry provides excellent opportunities for affiliate marketing, so there’s no better time to start looking to partner with influencers. Here’s how you can get started.
Find influencers that fit your niche
Influencers can be social media personalities, industry experts, thought leaders, trendsetters, and niche bloggers. They can range from large-scale celebrity influencers with millions of followers to micro-influencers with niche audiences.
Unless you plan to partner with a celebrity-level influencer, it’s best to find an influencer who fits your brand and shares the same target audience.
Harness the Power of Micro-Influencers
While most large-scale influencers such as macro and mega influencers are unlikely to participate in the pay-for-performance model, micro influencers are more open to this type of compensation, making them ideal affiliates for your program.
An easier way to find micro influencers is with LEMON. You can recruit hundreds of micro influencers to promote your products. LEMON has 40,000++ micro influencers registered and ready to help your campaign. You just have to create customized campaigns with your brilliant idea.
Thumbnail by Dylan Gillis on Unsplash
