Part of the project that I like is when KOL showed the best reviews with their styles and my sale increased compared to before promoting on LEMON.
Roro Setiagusati – Influencer Management Supervisor
Get to Know the Brand
Everpure is a beauty brand from Indonesia that uses 100% natural ingredients to create products that are safe for both skin and the environment.
Campaign Objective
In this campaign, Everpure aimed to rebrand itself from a beauty brand that focuses solely on face oil to a brand that also releases an Acne Series.
Using the yellow basket on the TikTok platform, Everpure and 200 LEMON influencers promoted one of its Acne Series products by highlighting the brand message “Si Kecil Paling Nyata” (The Little One is the Most Real).
This was done because Everpure’s small-sized product has a great effect on treating acne-prone skin.
After the influencer content was distributed on TikTok, Everpure helped boost the organic content with the goal of optimizing the embedded yellow basket.
This resulted in a significant increase in sales and brand awareness for Everpure’s rebranding.
Content Result
Campaign Results
| Total Views | Highest Sales |
| 1.3 million | confidential data |
Learning
The learning gained in this Everpure case study is that rebranding can have a positive impact both on brand image and with the right support by encouraging content distribution to reach a wider audience ultimately driving sales.
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