A rate card is a document or thing that is most often asked by a brand before entering into a partnership with an influencer.
That’s why a rate card is a must-have for every content creator and influencer.
Through this article, LEMON will explain more about what a rate card influencer is and what the budget range is needed to run influencer marketing.
What Rate Card Influencer Is?
Influencer rate cards are price information, which is usually used by them to provide information to brands. Not only price, but rate cards also include information like demographic, engagement rates, policies, and terms of what content and package that influencer offers. Will be good if influencers also include the best result of the campaign they joined with brand. Just like portfolios, rate cards are an illustration of what brands will get by collaborating with those influencers.
Rate cards are price information, which is commonly used by influencers to provide information to brands.
Influencer marketing is indeed an effective way to attract new audiences, especially on social media. However, influencer rate cards can vary depending on and are a bit expensive depending on goals, media, and upload frequency.
If you want to use influencer marketing services. It is important for you to know the influencer rate card before you choose them. If you use the services of Mega and Macro Influencers, they usually have their own rates because these two types of influencers are experienced.
What is the Rate Card Influencer on Instagram?
Finding a rate card influencer is not that difficult. You have to pay attention to some of the determining factors first.
To endorse, you can’t just choose anything. Influencers must have at least 1,000 followers to endorse where they have entered the most beginner level of influencers, namely Nano Influencers. This means that the rate card influencer issued also depends on the number of these followers.
- Nano Influencer 1,000 followers rate card around IDR 350,000
- Micro Influencer 10,000 rate card around IDR 600,000
- Macro Influencer 100,000 rate card around IDR. 6,000,000
- Mega Influencers 1,000,000 ranging from IDR 12 million and above
The average influencer card rate on Instagram ranges from IDR 350,000 – IDR 12,000,000 for the scope of work posting Instagram Photo Feed, Instagram Stories, Instagram Video, and Instagram Swipe Up.
Rate Card Influencers on TikTok
For Tiktok influencer rate cards , it is not much different from Instagram, such as:
- Nano Influencer 1,000 followers rate card around IDR 100,000
- Micro-Influencer 10,000 followers rate card around IDR 200,000
- Macro Influencer 100,000 followers rate card around IDR 500,000-2,000,000
- Meanwhile, for Macro Influencers with more than 1 million followers, the rate card ranges from IDR 5,000,000 and above.
Influencer Rate Card on Youtube
- Nano Influencers range from IDR 300,000
- Micro Influencers around IDR 500,000
- Macro Influencers range from IDR 2,000,000 – IDR 5,000,000
- Meanwhile for Macro Influencers , it ranges up to IDR 6,000,000 and above.
Factors That Determine Influencer Rate Card?
However, rate card is dependent on each influencer, the rate may change based on the growth of the audience. Many celebgrams set their own prices and are influenced by several factors. The factors that affect the rate card are the growth of followers, engagement and reach, and scope of work. The following is an explanation that affects the rate card influencer.
Influencers who are serious about dedicating social media will definitely continue to have new followers. The beginning might be that Nano influencers could become Macro influencers in 2 years.
Therefore, the price set will definitely increase following the number of followers that also grows.
Engagement and Reach
These are 2 important metrics that you should consider when doing influencer marketing. The data is generated from users who interact with the celebgram account. These numbers can be seen from the insights listed on the business profile feature on Instagram.
Engagement and reach become a big picture of how the account is performing. Do influencers reach a wide range of followers? So that the campaign you run does not feel in vain. You also have to get these two data according to the platform to do the campaign.
Scope of Work
Another factor that affects the rate card is the scope of work. As LEMON said above, on average one SOW influencer campaign is 1 x Instagram Feed and 1 x Instagram Stories. If you plan to add SOW, then the celebrity endorsement price will also increase according to the additional work brief.
How to Check Influencer Card Rates?
Determine Influencers That Match Your Brand
Determining the right influencer for you is not easy. Especially if we want to have maximum results with a limited budget. For that, you need to choose the right influencers. Generally, influencers are divided into several categories, namely Mega, Macro, Micro, and Nano
Contact Their Managers One by One
A mega and macro influencer usually has a manager to manage all their business. Including working with brands. The way to get a rate card is directly through the influencer‘s DM account and ask for a rate card. Usually, they will refer to their manager. However, it’s not easy to get their manager’s number, especially if you’re just starting to communicate with the influencer. Remember! There are hundreds of DMs that enter their account.
Using the Influencer Marketing Platform
It’s not easy to get an influencer rate card, not to mention determining which information is right for you. But don’t worry, you can use the LEMON Influencer Platform. There are 40,000+ Indonesian influencers joined with influencers, LEMON will give you the right choice for your product.
Create a campaign for your product by registering onLEMON website.
You can also open your campaign (open campaign) and see how many influencers will join your campaign.
Curious about the performance of Mega and Macro influencers? You can get access to it.
How? Simple isn’t it?
Curious about the price list for famous celebrity endorsements? LEMON will give you a little idea.
5 List of the Most Impactful Indonesian Influencer Rate Card Influencers on Instagram
- Rachel Vennya– 6,5M Followers
This celeb, known as Buna Rachel, turns out to have a fantastic endorsement fee. The average Rachel Vennya endorsement fee is IDR 17 million.
Rachel, who has been on social media for years, is indeed one of the factors why Rachel has a high Instagram rate card .
- Tasya Farasya – 4,7M Followers
Tasya Farasya, a celebrity who has an interest in beauty, has become an idol for skincare and make-up enthusiasts. The way this woman who was born with twins was born was very unique and made the audience poisoned with every product that Tasya reviewed. Prepare a fee of Rp. 13.5 million to endorse Tasya Farasya.
- Dinda Hauw – 12M Followers
This celebrity who started her career as an actress also has an endorsement price that is no less fantastic. The average endorsement price of Dinda Hauw is Rp. 15 million.
- Karin Novilda – 7M Followers
Lots of people are curious about the cost of Awkarin‘s endorsement. Karin commonly known as Awkarin has an average endorsement price of IDR 25 million.
- Gisella Anastasia – 33M Followers
This mega influencer has also succeeded in making businessmen and brands wonder about how much it will cost to endorse. Gisel’s endorsement costs reach an average of IDR 17 million.
At LEMON, you can work with influencers without having to manually do the things above. Our platform makes it easy for you to endorse without the hassle of opening multiple browser tabs for engagement research and looking for Instagram rate cards one by one.
If you are still unsure about influencers from LEMON, you can download the influencer insight report generated by LEMON influencers to make your campaign a success or click the banner below.