A digital marketing campaign won’t work effectively if the influencer ‘s scope of work is not clear enough. When it comes to the benefits of influencer marketing, one of them is to build and maintain a brand reputation, right?
Therefore, providing a strategy and brief instructions before the campaign starts is crucial. This time, LEMON Influencer Platform will discuss this further. It starts with the scope of work.
First, get to know what a sow or scope of work is.
What is Scope of Work?
Sow or Scope of work means an instruction that contains a cooperation agreement. The things that influencers should do during the campaign are fully explained in the sow. The scope of work is important because it is the foundation of a project.
While influencer marketing requires honest and authentic reviews, full instructions are still needed, especially to avoid taking things out of context.
To that end, there are five elements of a scope of work and an example of a brief for influencers cooperation that you should know before running a campaign. Let’s discuss the first point, the timeline.
Timeline of how long the campaign period is and the specific dates it will start and finish. This agreement is useful to avoid influencers uploading material at inappropriate times.
If you use the services of LEMON Influencer Platform, there are several types of timelines that you will encounter, for example:
- When your campaign is opened to the public, there will be a deadline required for influencers to apply to join.
- Influencer selection process according to the given criteria. This process can be done by yourself or with the help of the LEMON team.
- Once all desired Influencer is selected to join, the content creation process begins and awaits your approval. Is the content appropriate? However, if you trust the influencer ‘s expertise in content creation, this process can be skipped.
After determining the timeline, next, give the influencer a mood board.
Download FREE Influencer Marketing Brief and SOW Template
A mood board or commonly called areference/inspiration board is a collection of images for influencers to reference when creating content. Although brands work with influencers, good and decent content is expected for public consumption. Thus, the mood board becomes one of the elements of the influencer’s scope of work.
For example, the reference depends on what product will be campaigned. Generally, brands reference makeup looks, photo styles, or interesting photo angles .
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This influencer’s scope of work is a form of campaign output. It depends on what platform is being used. For example, LEMON Influencer Platform provides a scope of work of 1 x Instagram Post and 1 x Instagram Story for each influencer in each campaign.
Similar to a mood board, only in writing. Brands can add instructions for sample caption sentences, before and after photos, insert links in the swipe up feature and even the hashtags used. This scope of work should be tailored to the objectives of your campaign .
Finally, the most important part is the Dos and Don’ts.
Dos and Don’ts
A short agreement takes the form of bullet points that summarize the influencer’s dos and don’ts. In short, dos and dont’ s are described as special requests from brands to influencers. After all, brands have different rules and cultures . Therefore, influencers are expected to follow the regulations listed.
So, I’ve explained that influencer marketing also has a cooperation agreement in the form of a scope of work, you know. To summarize, provide clear information on what the influencer should do during the campaign. The article above is an example of sow endorsement to run influencer marketing. Download FREE Influencer Marketing Brief and SOW Template
Want to run an influencer marketing campaign in an easier way? Or need more influencers but are tired of asking for rate cards? Let the LEMON Influencer Platform help you to run a successful campaign with no worries!
Try LEMON Influencer Platfotm for free!