Get to Know the Brand
Cleora Beauty is skincare brand local that has four superior products, namely 3 Minute Exfo Gel, Intensive Glow Mask, Aquablue Jelly Booster, and Deep Hydrating Essence. One of Cleora Beauty’s most known products is the 3 Minute Exfo Gel as a exfoliating gel, with AHA, BHA, PHA for quick exfoliation in 3 minutes.
Cleora Beauty is on a mission to become the number-one brand in the skincare market skincare specializing in exfoliating products. To succeed in this mission, Cleora Beauty collaborated with LEMON Influencers, a total of 270 KOLs consisting of 70 macro and 200 nano-micro influencers simultaneously in the #1JagonyaEksfoliasi campaign.
With a total of 270 KOLs, LEMON Influencers introduced Cleora Beauty as an exfoliating product, focusing on content on TikTok. Each KOL uses a content storytelling strategy, which reflects their persona as an influencer, by inserting Cleora Beauty products as the skincare of choice before and after activities.
- KOL Macro TkTok
- KOL Nano Micro TikTok
- KOL MEGA TIKTOK TOP PERFORMERS
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- MICRO KOL TOP 4 BEST INSIGHT
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- Through the #1JagonyaEksfoliasi campaign, Cleora Beauty gives KOLs the freedom to be creative with their own characteristics. Creativity that is highlighted through storytelling by involving Cleora Beauty’s unique selling points, successfully increases awareness through high total views and excels as a mainstay exfoliating skincare product.
- The influencer’s content was shared 6,880 times, increasing the reach and awareness of Cleora Beauty to an audience beyond the followers of the collaborating influencer.
- Cleora Beauty still needs more exposure to continue its mission as #1JagonyaEksfoliasi, so consistent promotion with KOLs can maintain the brand’s existence brand.
Interested in creating a cool campaign like Cleora Beauty but don’t know where to start? Register your brand on the LEMON Influencer Platform to connect with thousands of the best influencers by clicking the banner below!